BETRUE as a brand stands for individualistic / eclectic and folk inspired modern clothing for women. Exemplified by exquisite detailing, quirk with a sense of joy, be you is a collection of bold and vivid clothes with a minimalistic echo. BETRUE encourages you to be fearless, fun and uninhibited, being driven by yourself and your ambitions. BETRUE wants you to embrace your weirdness, love yourself for who you are because life is too short To be anyone else.

We love working with prints, patterns and embroidery creating structured silhouettes. Our Prints and surfaces are inspired by nature, eclectic folk, colour and re-invented traditional motifs to create a fun and modern look. 

We love our environment and we encourage you to choose one. That special outfit which you can wear from day to night, in office and at celebrations. Because we care. 

Love , enjoy and pass on is our mantra.